What can I do to improve my site's search results? (=SEO)

SEO (Search Engine Optimization) of your site is very important. It makes sure for your site to rank higher in Google naturally, ie without that you pay. There are a few simple rules that you can already apply as a layman to improve your site's SEO. Important: Always keep in mind what the purpose of google is: based on your search terms you the most relevant pages to show. The page that is most relevant according to Google will appear at the top stand. Google will scan your page and assess it for various things. Very important are:

The title and description tag. When you search for something in google, those two tags are shown. The contents of the title tag is what is in bold, the content of the description tag is what below. Not only is the content of these tags very important. Also the their length: don't make them too long. What's on the left is also more important than what's on the right. The title is what it says a title and the description preferably a sentence that provides a description of the content of your page. Since every page on your site has different content, the title and description tags should never have the same value for two different pages on your site.

Your own name is completely subordinate to the use in title and description tag. If someone searches for your company name, they will come to your site justly. It is on the other search terms for which you want to be found that you must focus. If you mention your own name in the title tag, do so at the end and not at the front, as there are many geographically sought after. So make sure that the city ​​where people search for your business often enough in the title, description and of course also prevents content from your website.
More on this topic in another article

Other tips to improve your search results to improve: 

• Make sure the content of your page matches what is in your title and description tag state. The keywords you use in those tags should come back in the text of the page itself.
  Use the header tags (H1,H2, etc) and bold tags to identify important Highlight content on your page.
• Changeable content contributes to ranking higher in Google. That means that your site is always kept up to date. In that sense it is about integrating the feedback you receive through your reservation system is a good contribution as this provides new content every day and there is also a lot of words that are important for your search results. Next the standard integration via iframe there is also the possibility to add feedbacks via a web service and to integrate which is a much better result gives in terms of SEO of your own site.
• Images are very important and you can also give extra information there. So always make sure that the ALT and TITLE tag of the images are filled in.
• In-links (=links on other sites that point to your website) are referred to as considered an important indicator of how relevant your own site is. Refer there are many other sites to your site then your own site becomes more important considered. So make sure you mention it on as many portal sites as possible and that the information contained therein is also correct and complete is possible. Make sure that the content of your card on Resengo is in order and that you the correct keywords.