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Google Tag Manager (GA4, Facebook Pixel)

Youri Teijema
Edited:
If you want to process the data via Google Tag Manager, you can choose which data you forward to Google Analytics 4 and/or other tracking tools, such as for example Facebook Pixel.

Send Reservation Widget events to GA4

Please follow below instructions to enable the Reservation Widget to send its Pageview and Click events to GA4 as described here.

Create Data Layer Variables

There are 4 data layer variables you require at minimum.

DataLayer

  • event_action = eventModel.event_action
  • event_label = eventModel.event_label
  • page_event = eventModel.page_event
  • page_title = eventModel.page_title

Usefull links

Create Resengo Triggers

You require 2 triggers to be created

  • Resengo Click
  • Resengo Pageview

image (12).png

image (13).png

Usefull links

Create Resengo GA4 Events Tag

It is sufficient to create 1 tag that will fire based on above defined triggers and send the necessary event parameters to GA4. 

 

Resengo

Usefull links

Of course ensure to publish your latest version of GTM after these changes.

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